Ethnic Diversity
Socioeconomical Data
Religious Affiliations
Lifestyle Spending
WHO LIVES NEXT DOOR?
REPORT IS BASED ON DRIVING DISTANCE FROM YOUR CHURCH
Demographics
Who People Are
Demographics encapsulate the fundamental characteristics that define who individuals are. These typically include age, gender, and ethnicity, offering a surface-level snapshot of a person's identity. Unlike psychographics, which delve into internal aspects such as beliefs and motivations, demographics are external features. They provide a broad categorization based on observable traits, allowing for the classification of individuals into groups defined by shared characteristics. While demographics offer crucial insights into the composition of a population, they fall short of capturing the nuanced intricacies of individual beliefs, attitudes, and behaviors, which are often more closely tied to psychographic factors.
Psychographics
What People Prefer
Psychographics delve into the realm of people's preferences, encompassing a rich tapestry of their motivations, beliefs, and priorities. Unlike easily observable demographics, which focus on external characteristics, psychographics unveils the intricate details of an individual's mindset and values. Understanding psychographics is akin to unlocking the internal compass that guides decision-making, lifestyle choices, and overall preferences. It's an exploration into the subjective aspects of human behavior, shedding light on the why behind choices and actions. These insights are often invaluable for churches seeking a more profound comprehension of their target audience's intricacies.
Defining Community
How Do We Determine Who Your Community Is?
We employ various metrics to define your community. One approach involves establishing a predetermined radius around your church, measured in miles. Alternatively, we can use zipcode(s) if the client prefers that method. A cutting-edge metric, increasingly favored by many churches, relies on drivetime from the church. This method considers natural barriers like rivers and mountains, as well as restricted road access, providing a more comprehensive understanding of your community's reach.
Report
ANALYST
While we can provide you with the report, many churches find value in a professional review. Consider opting for a Zoom call with one of our report analysts, who will dedicate time to go over your report and address any questions you may have. This personalized service is available at a cost of $50 per hour.